Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Did Scholastic ban the Bratz — a popular doll franchise — from its book clubs and fairs for being too brazen or was it just another book’s turn on the table? Depends on whom you ask.
A Campaign for a Commercial-Free Childhood, a national coalition of professionals and parents, this week issued a statement cheering the decision of Scholastic to drop the “highly sexualized” Bratz brand from its school initiatives. The CCFC has been running an 18-month campaign, in which the coalition reported that its members “flooded the company with more than 5,000 e-mails urging them to stop selling books such as Lil’ Bratz Dancin Divas.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in