Schneider Joins ECD Team at BBDO

For Don Schneider, taking one of the top creative posts at BBDO New York was all in a day’s work.

“The promotion wasn’t a shock, since I’ve been doing the job for years anyway,” said Schneider, who rises from evp, senior creative director, to evp, executive creative director. “I’m getting more acknowledgement now, more so than a change of function.”

Schneider takes Michael Patti’s place on BBDO’s six-person creative management team. Patti resigned two week ago as vice chairman, senior ecd, to join Young & Rubicam as worldwide creative director and New York chairman and CEO.