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S.F. Shop Touts MP3 Site as the Better Way
LOS ANGELES–Scheyer/SF has launched the first national consumer ad campaign for EMusic.com, an online seller of downloadable music.
The estimated $6-10 million effort debuts the tagline, “EMusic. The way to download,” and includes cable and network TV, network and spot radio, print and billboard ads.
The San Francisco agency handled the creative and assigned media placement to KSL Media, San Francisco.
One 30-second TV spot shows a computer user who is watching a used-car salesman type named Fred hawk bad, “used” bands on the Web.
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