SC Johnson Taps Pepsi Exec as Its First Global CMO

Ann Mukherjee known for mixing traditional and social marketing

Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.

SC Johnson, which spends more than $1 billion annually in global media, confirmed Mukherjee's appointment this afternoon. At PepsiCo, she served as president of global snacks and insights, and is credited with helping the company's Frito-Lay division build more vibrant brands by leveraging big-event platforms like the Super Bowl.

Mukherjee is considered especially savvy at building buzz through a mix of traditional marketing and social media. Before joining PepsiCo 10 years ago, she held marketing positions at Kraft and Citibank.

At her new employer, which she joins later this fall, she will be reunited with Salmon Amin, chief operating officer, who joined SC Johnson two years ago after serving as PepsiCo's global marketing chief.

SC Johnson, which counts Glade, Pledge, Raid and Windex among its many brands, has made some significant agency changes this year, consolidating media planning and buying at Omnicom's PHD, and tapping another Omnicom shop, TracyLocke, for shopper marketing. SC Johnson's creative business is split between Omnicom's EnergyBBDO and WPP's Ogilvy & Mather.

PepsiCo said Simon Lowden, CMO for its North American beverage operations, would fill Mukherjee's position. In turn, senior vice president Seth Kaufman is taking over the North American CMO role from Lowden.