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LOS ANGELES S.C. Johnson has launched a roster-only review for its estimated $350 million global broadcast buying business, sources said.
Three incumbents—Interpublic Group’s Initiative Media and Universal McCann and Publicis Groupe’s Optimedia—received briefs last week from the Racine, Wis.-based marketer of brands such as Pledge, Windex, Ziploc, Glade, Raid and Drano, sources said.
Kelly Semrau, director of global communications and public affairs at S.C. Johnson, said in a statement: “As part of a routine business practice, SCJ is currently evaluating its media buying in some countries.
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