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Enten & Associates has won the mid-Atlantic advertising account of Connecticut insurer Savings Bank Life Insurance.
The Bethesda agency topped fellow Maryland shops Love & Co., Frederick, and RMR & Asso ciates, Rockville. Separately, RMR has been awarded the client’s public relations assignment.
E&A will develop creative touting the East Hartford, Conn.-based firm’s entry into two Virginia markets, Roanoke and Richmond, this year. Expansion into other mid-Atlantic states is set for 2003. Spending is expected to be in the low seven-figure range.
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