Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Blue Rhino, a propane cylinder exchange service, is firing up its first national TV and radio campaign to build brand awareness and to try to convert avid gas grillers from “refillers” to “swappers.”
The effort, via SBC Advertising in Columbus, Ohio, will run April 7 through July, with emphasis on key grilling holidays such as Memorial Day, Father’s Day and July 4. Point-of-purhase and Internet support the broadcast push. Campaign spending was not given.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in