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NEW YORK(Eth)(Eth)Coldwell Banker real estate uses the personal touch in three new TV spots from The Sawtooth Group.
Ads from the Woodbridge, N.J., agency, aimed at the residential market, roll out this month on network and cable TV–home sales typically rise after the holidays. Spending was undisclosed, but sources estimated a $12 million budget.
All of the ads blend home-movie style footage with close-ups and dramatic music. In two 30-second spots and a 15-second execution which bowed yesterday, Coldwell Banker staffers–a woman who works with sellers and a man who deals with buyers–talk with customers and visit homes.
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