Saving (or Not) for Retirement

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Americans in general do a less-than-sterling job of saving for retirement. But some population groups are in a particularly bad way, given the difficulties they have in salting money away. A report from the MetLife Mature Market Institute says 40-65-year-olds in “non-traditional families” have a harder time saving and are less likely to have formulated “a distinct retirement vision.”

Among 40-65s in “traditional families” (defined as two parents with kids from their own relationship), 66 percent report feeling at least somewhat prepared for retirement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in