Saucy: O&M, DDB Score in China

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WPP’s Ogilvy & Mather and Omnicom’s DDB have been appointed as marketing shops for Lee Kum Kee, a maker of leading authentic Chinese sauces.

The assignment will see O&M partnering closely with Lee Kum Kee to promote the brand’s major product lines to consumers across China.

DDB has been appointed to run its Hong Kong creative business.

O&M said it would also work with Lee Kum Kee to develop an overarching brand strategy for its global campaigns.

“Lee

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