Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Five agencies vying for Saturn’s $30-50 million Ion account made their final play for the business last week in meetings sources described as no-nonsense.
The shops are incumbent Publicis & Hal Riney, San Francisco; Goodby, Silverstein & Partners, San Francisco; McCann-Erickson, Troy, Mich., and New York; D’Arcy Masius Benton & Bowles, Troy and New York; and Wieden + Kennedy, Portland, Ore. The winner is expected to get the entire $300 million Saturn account.
Sources said shops had three hours to present campaigns for the “customer-friendly” vehicle, which will be targeted to the under-40 set.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in