Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Saturn continues its “People first” positioning in TV spots that break today from Goodby, Silverstein & Partners. One spot shows people driving in the vehicles’ frames to emphasize the cars’ safety. The General Motors subsidiary is also launching a spot that touts the safety features of its 2004 L300 sedan. That ad shows people warning a Saturn driver of their dangerous road behavior. Ads keep the tagline, “It’s different in a Saturn.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in