Saturn Debuts NEw TV Spots

Saturn continues its “People first” positioning in TV spots that break today from Goodby, Silverstein & Partners. One spot shows people driving in the vehicles’ frames to emphasize the cars’ safety. The General Motors subsidiary is also launching a spot that touts the safety features of its 2004 L300 sedan. That ad shows people warning a Saturn driver of their dangerous road behavior. Ads keep the tagline, “It’s different in a Saturn.”