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If You’re Not Happy, They’re Not Happy
How does a small-business owner know the company is doing well? Market share is all well and good, but customer satisfaction is the best indicator, a majority of owners and executives said in a Roper Starch poll conducted for Sprint Business. Only half as many
cited profitability as the key measure of a company’s success, with market share farther down the list. Of course, respondents may have a rosy view of how satisfied their customers are.
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