Sass, in Print Splash, Sends Painted Ladies to Sea

Forget battleship gray or navy blue. Ninety-five percent of the world’s yachts are lily white. Christian von der Heyde, however, wants to change all that.
Von der Heyde is president of St. Louis-based U.S. Paint Corp., which supplies the aerospace, automotive and marine industries. His company tapped Sass Communications to create a campaign to turn the world’s mega-yachts and motorboats into Peter Max fantasies.
Painting a luxury yacht can cost $100,000 to $500,000. And upscale ship owners have been known to swap paint jobs when the mood moves them.