MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new position at the company and Savic will begin his duties in early spring.
“Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” said Harvey Goldhersz, MediaCom North America CEO, in a statement.
Savic comes to MediaCom from Havas Media Group North America, where he was chief operating officer. He will oversee all MediaCom product, management and operations in four U.S. cities: New York, Los Angeles, Chicago and Miami. He will be based in New York and report to Goldhersz.
The newly minted CEO is a native of Bosnia and launched his career as a founding member and producer of Youth Radio, the first independent radio station in the former Yugoslavia.