SAS Loses Bulk of Its GMC Jobs

DETROIT-SAS Partners is closing three of its regional offices after losing the bulk of the assignments it handled for General Motors’ Pontiac-GMC division dealers, an agency executive confirmed last week.
The division, which spends $150-200 million on dealer advertising, recently completed a series of 14 regional reviews, leaving seven agencies with dealer business, down from 13.
SAS, Troy, Mich., handled advertising for nearly half of the GMC Dealer Marketing Groups before the contests began in March. The agency, whose estimated $35 million in billings from that client has significantly decreased, will close offices in Denver, Chicago and San Francisco, and lay off an undetermined number of employees because of its losses.