Sara Lee Contacts Shops on 2 Brands

CHICAGO Sara Lee Foods is talking to at least four agencies regarding creative duties on its Jimmy Dean and Ball Park Franks brands, according to sources.

The Chicago-based conglomerate’s foods division has contacted WPP Group’s Ogilvy & Mather and Omnicom Group’s Element 79, both in Chicago; Publicis Groupe’s Fallon in Minneapolis; and Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., sources said.

Executives from the agencies either declined comment or referred calls to the client, where representatives could not be reached.

Maxxcom’s Crispin Porter + Bogusky in Miami was also contacted but an agency representative said it has chosen not to pursue the business.

Incumbent Publicis’ Leo Burnett in Chicago parted with the brands last week, owing to strategic differences, both the client and agency have said.

The review for the estimated $40 million business is being led by former Nike executive Ellen Turner, who has been president of Sara Lee’s Jimmy Dean Foods division since summer 2002, according to sources. Media duties, held by Publicis’ Starcom in Chicago, are not affected.

This story updates an item posted earlier today to reflect CP+B’s decision not to pursue the account.