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CHICAGO Sara Lee Foods is talking to at least four agencies regarding creative duties on its Jimmy Dean and Ball Park Franks brands, according to sources.
The Chicago-based conglomerate’s foods division has contacted WPP Group’s Ogilvy & Mather and Omnicom Group’s Element 79, both in Chicago; Publicis Groupe’s Fallon in Minneapolis; and Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., sources said.
Executives from the agencies either declined comment or referred calls to the client, where representatives could not be reached.
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