Sappi Fine Paper Selects Arnold

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Arnold Worldwide, pitching with its design unit Cipriani Kremer, has won advertising chores for Sappi Fine Paper North America following a review.

Boston-based Arnold upended Toth Brand Imaging, Concord, Mass., and The Richards Group, Dallas, in the final round of a review overseen by Boston consulting firm Pile and Co. Siegelgale, New York, had previously worked for the client, also based in Boston.

Arnold and Cipriani’s “great combination of creative talent and branding ability” put the team over the top in the review, said Corbett Saunders, director of advertising for the client.



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