Alan Pafenbach, one of the key players on Volkswagen’s iconic “Drivers wanted” campaign, has joined SapientNitro in Boston to work on its newly won Chrysler business.
The agency last month added global digital chores across Chrysler’s Dodge, Jeep and Ram nameplates. The assignment follows a review that included Omnicom Group’s Organic, the longtime incumbent, and Genex, the digital shop owned by Meredith.
Pafenbach (pictured) will team up with cd Barry Fiske to lead Chrysler’s creative output at the shop, reporting to vp Eric Healy.
At Havas’ Arnold in Boston, he helped fashion numerous award-winning campaigns for VW. Pafenbach, Ron Lawner (formerly Arnold’s CCO) and Lance Jensen (currently a partner at Modernista!) are credited with piloting the trend-setting VW effort beginning in 1995.
Pafenbach left Arnold in December 2005, after 18 year with the Havas-owned shop, as VW was moving to Crispin Porter + Bogusky.
Before joining SapientNitro, Pafenbach managed global creative for Yahoo at OgilvyOne in New York. He has also contributed to Goodby, Silverstein & Partners’ work for Hewlett-Packard.
During his tenure at Arnold, he also worked on Goodyear Tire and McDonald’s, among other accounts.