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Alan Pafenbach, one of the key players on Volkswagen’s iconic “Drivers wanted” campaign, has joined SapientNitro in Boston to work on its newly won Chrysler business.
The agency last month added global digital chores across Chrysler’s Dodge, Jeep and Ram nameplates. The assignment follows a review that included Omnicom Group’s Organic, the longtime incumbent, and Genex, the digital shop owned by Meredith.
Pafenbach (pictured) will team up with cd Barry Fiske to lead Chrysler’s creative output at the shop, reporting to vp Eric Healy.
At Havas’ Arnold in Boston, he helped fashion numerous award-winning campaigns for VW.
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