SapientNitro Interns Make 'Ugly Foods' Desirable With This Online Game

Preventing shoppers from wasting lumpy produce

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Twenty-six percent of all produce will be tossed in the trash before even reaching grocery store shelves. That's mostly because it's oddly shaped and, well, kind of ugly. SapientNitro's nine summer interns argue in a new online awareness campaign that perfection isn't everything.

Asked to complete a project that would tell an unforgettable story, the group of interns came up with a fun, interactive way to encourage young shoppers to take a stand for ugly food.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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