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SapientNitro has been tapped as Activision Publishing’s digital marketing agency. The Sapient unit has been working with the Santa Monica, Calif., interactive entertainment company on a digital strategy project which led to the expanded relationship.
SapientNitro is working with Activision to develop a digital strategy to activate the November global launch of Call of Duty: Modern Warfare 3 and is also providing digital marketing support for Activision’s upcoming game Skylanders Spyro’s Adventure which incorporates toys, videogames, and the Internet.
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