Sanofi-Aventis Reviews Global Media

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French pharmaceutical giant Sanofi-Aventis is reviewing its global media planning and buying, including digital chores, the client has confirmed.

Estimated worldwide spending on the account is $450 million.

In the U.S., the company spent $210 million in measured media, excluding digital, in 2009, down 15 percent from $245 million in ’08, according to Nielsen.

The incumbent is Publicis Groupe’s Zenith Optimedia. The shop declined to comment on whether it would defend, but a client rep said ZO would participate.

It

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