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French pharmaceutical giant Sanofi-Aventis has opted to retain Publicis Groupe’s Optimedia for global media chores after a review, according to sources.
Estimated worldwide spending on the account is $450 million.
In the U.S., the company spent $210 million in measured media, excluding digital, in 2009, down 15 percent from $245 million in ’08, according to Nielsen.
Through the first seven months of this year, Sanofi-Aventis spent $90 million on domestic ads, per Nielsen.
Other contenders were not immediately known, although the company is believed to have contacted the major holding companies during the process.
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