Sandow’s N.Y. Office Packs Style Into Every Corner

Part media company, part design firm and part purveyor of luxury goods, Sandow doesn't easily lend itself to a simple tagline. Founder Adam I. Sandow hears that a lot. "We like to say we build businesses driven by innovation and design," he said. It's not just a line, either. Take Sandow's 2012 acquisition of Fred Segal, the Los Angeles-based retailer to the trendy and famous. "Originally intended to be a licensing business, we quickly realized it could be much more," said Sandow. So, in May 2012, Sandow Media took in its first equity partners—Hollywood talent agency Creative Artists Agency and private equity firm TPG—to grow Fred Segal into a global luxury lifestyle brand, he explained. With brands like Fred Segal, Interior Design magazine and Material ConneXion in its portfolio, Sandow knows its base of operations needs to reflect the sleek, stylish aesthetic that is carefully weaved through all its brands. A tour of its arty Manhattan office offers quirks and style at every turn.

1

Bright Ideas

The “Ideas Wall” is part of Material ConneXion’s materials library, Sandow said.

2

Takeout Order

The chopsticks and takeout containers are from the collection that Paola Navone did for Crate + Barrel. 

3

Coffee Break

The in-lobby Starbucks comes complete with a friendly barista.

4

Check It Out

Interior Design’s library, Sandow explained, “contains nearly every interior design and architecture book under the sun, organized by color.” 

5

Work of Art

The painting, Han Solo Seeing Double, is by the artist RYCA. The mock-ups positioned along the wall, according to Sandow, “are various Fred Segal mood boards and store renderings.”