San Antonio’s KJS, Spark Merge

KJS Marketing Communications Solutions has merged with fellow San Antonio Hispanic agency Spark Advertising to create a new entity, Spark/KJS.
The move reunites KJS chairman Lionel Sosa with Spark president Luis Garcia, who rose to the rank of group account director at Bromley, Aguilar & Associates (formerly Sosa, Bromley, Aguilar & Associates). Garcia will be managing director, overseeing planning and client services at Spark/KJS.
Informally, Spark and KJS had already been partnering on joint accounts, including Hispanic advertising for the campaigns of two Texas Republicans: Gov. George Bush and Rick Perry, the state’s agricultural commissioner who is running for lieutenant governor this fall.
“We kept working together and we kept in touch,” said Sosa. “Luis was consulting with us on the Bush business, and it was working so well, we said, ‘Let’s get together.’ “
While at Bromley, Garcia, 31, handled clients such as Coca-Cola, Levi Strauss and Procter & Gamble. He is among four principals at Spark/KJS, which also recently added former Castor Advertising creative director Sergio Alcocer to its staff.
While working with KJS as a consultant, Garcia has assisted on existing accounts like Texaco and Seagrams while also lending a hand in new business. KJS recently picked up a $2 million Hispanic-only marketing job for videoconferencing company TVO of Los Angeles. TVO is marketing communications services at L.A.-area supermarkets, allowing Latinos to visit with relatives in Mexico via videoconferencing equipment.