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Four independent marketing firms successfully pooled their resources to land the $2.5 million account of San Antonio-based University Health System.
Edging out Anderson Advertising, San Antonio, and another undetermined finalist was a team comprised of staff members from The Critical Eye, Bradford Lawton Design Group, Media Rare and Kay Floyd & Associates, all in the San Antonio area. The winning quartet presented itself as having serviced more than 17 healthcare accounts over the years.
Mary Rozar-Hogan, director of business development and corporate communications for University Health System, said: “We anticipate positive outcomes .
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