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WASHINGTON Samuel Thurm, an advertising executive who was perhaps best known for his stint as media director at Lever Brothers, where he worked on TV shows like I Love Lucy and Father Knows Best, died Monday in Princeton, N.J., after a long illness. He was 88.
Following a stint at Young & Rubicam, Thurm went to Lever, where he rose to vp of advertising. There he was credited with taking the lead in casting African Americans, Asians and other minorities in national ad campaigns.
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