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NEW YORK Actor Samuel L. Jackson will pitch the 2004 Pontiac Grand Prix in a series of new TV spots breaking this week.
The effort, via Vigilante in New York, Pontiac’s urban-marketing agency, is aimed at multicultural, urban markets. Spending for the effort was not disclosed. General Motors spent nearly $175 million overall on advertising for its Pontiac brand last year, according to Nielsen Monitor-Plus.
The campaign uses the division’s year-old “Fuel for the soul” positioning, which features funk music by the likes of James Brown and was developed by Chemistri in Detroit.
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