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SAN FRANCISCO If someone were to ask Peter Weedfald of Samsung Electronics America how the Web should fit into a company’s marketing plans, he would respond, “Stop doing it. It does not work.”
Speaking to a packed room of online advertising executives this morning at the Ad:Tech conference here, the Samsung senior vice president of strategic marketing and new media rationalized, “I don’t want my competition to understand the Internet. I don’t want them to understand that the Internet is Darwin on speed.
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