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NEW YORK South Korean electronics giant Samsung has put its global media account into review, per sources.
WPP’s MindShare handles media chores in about 60 markets, including the U.S., where the client spent $140 million on ads in 2006, per Nielsen Monitor-Plus. Global ad spending exceeds $500 million.
Along with MindShare, it is likely that Publicis Groupe’s Starcom would participate in the review, per sources. Starcom sibling Leo Burnett is Samsung’s lead creative agency. It could not be immediately determined if Starcom currently handles any client media chores.
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