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NEW YORK Samsung will launch its new “Juke” cellphone this week with a massive ad campaign set to the strains of Foreigner’s “Jukebox Hero.”
The phone, available through Verizon Wireless, offers two gigabytes of memory capable of storing roughly 500 MP3 downloads. “It’s a phone for high school kids and college students who are tired of carrying around two devices and don’t have a lot of money,” said Roger Entner, an analyst at Ovum, Boston.
The fact the Juke carries as much music as an iPod Nano doesn’t necessarily make it an iPhone killer, but it does give parents an alternative that might pacify their kids.
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