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NEW YORK Samsung today confirmed moving creative and account responsibilities on its global ad business to Publicis Groupe’s Leo Burnett. The client spends an estimated $400 million annually on worldwide advertising.
The move from WPP Group agencies Berlin Cameron/Red Cell (creative) and JWT (account planning and strategy) takes effect in early 2006, the client said in a statement.
Media chores and other marketing services remain at WPP shops Group M and Wunderman, respectively, the client said. Sources said the shift is being made without a review.
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