Samsung and VML Poland Win Adweek’s Grand Arc Award

'The Missed Spaceflight' highlights VR with a compelling narrative

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Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung’s Galaxy S8 and Gear VR goggles.

The brand and its agency VML Poland won the Adweek Grand Arc Award on Thursday night at the BrandStorytelling@ Sundance conference in Deer Valley, Utah, held during the Sundance Film Festival.

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