Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A campaign for Fantastic Sams hair salons reminds consumers that a new ‘do will not only make them look good but feel good as well.
The TV and radio commercials, set to launch Nov. 12, were created by the salon chain’s longtime agency, The T&O Group in Irvine, Calif. While the new spots continue to use the 5-year-old tagline “Gotta be the hair,” they also reflect research that suggests people have a strong emotional connection to their hair style.
The client’s director of marketing, Donna Pagliuca, said the findings are not surprising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in