Sam's Club Shares the 'Joy'

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NEW YORK The first work for Sam’s Club from StrawberryFrog encourages viewers to “take home the joy” in a national push touting the warehouse chain’s new relationship with MasterCard.

The campaign includes TV, print, radio, online and direct mail components. It centers on the Arkansas-based retailer’s customers and their Sam’s Club shopping finds. One 30-second commercial features people gleefully posing with their recent purchases to the tune of the Beach Boys’ “God Only Knows.”

Among the happy customers are: a well-dressed woman alongside her hot dog rotisserie grill, a set of twins on their matching Segway scooters, and a couple with a giant inflatable snow globe.



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