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CHICAGO Sam’s Club, a division of Wal-Mart Stores, has placed its advertising account in review, a company representative confirmed.
Company executives are currently sifting through responses to proposal requests from about a dozen agencies, said Susan Koehler, a representative at the Bentonville, Ark., company.
Omnicom Group’s GSD&M in Austin, Texas, handles the business and was not invited to defend, she said.
“We had a productive and good relationship with them in the past, but we wanted some fresh ideas,” Koehler said.
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