Sam’s Club Holds Review

CHICAGO Sam’s Club, a division of Wal-Mart Stores, has placed its advertising account in review, a company representative confirmed.

Company executives are currently sifting through responses to proposal requests from about a dozen agencies, said Susan Koehler, a representative at the Bentonville, Ark., company.

Omnicom Group’s GSD&M in Austin, Texas, handles the business and was not invited to defend, she said.

“We had a productive and good relationship with them in the past, but we wanted some fresh ideas,” Koehler said. She would not identify which shops received the RFPs sent out roughly a month ago.

Koehler said the review is expected to finish in the third quarter.

Wal-Mart spent slightly more than $15 million on advertising for Sam’s Club last year, according to Nielsen Monitor-Plus. Koehler would not address whether spending would increase at a new agency.

Separately, Wal-Mart is also in the process of reviewing the $570 million ad account of its flagship retail brand. The incumbents on that account, GSD&M and independent agency Bernstein-Rein in Kansas City, Mo., are defending. Select Resources International in Santa Monica, Calif., is running that review.