Salvation Army Seeks Discount Shopping Crowd

Brandon Removes ‘Second-Hand Stigma’ of ‘Stuff With a Past’
ATLANTA–It’s “stuff with a past” that’s still present.
Fresh off its best of show win in South Carolina’s Third District Addys for its 1999 Salvation Army of Horry County [S.C.] print work, Brandon Advertising has crafted a much broader campaign for its pro bono client.
A new advertising effort repositions the nonprofit Christian charity’s thrift stores as a folksy alternative to Kmart and Wal-Mart. Called “Stuff with a past,” the multimedia campaign centers around four television spots, which are drawn upon for print, newspaper and magazine ads, plus a series of posters.