Saltgrass, Citgo Award Media to SMG

DALLAS Southwest Media Group has won media planning and buying duties for two new clients, Saltgrass Steak House and Citgo Lubricants, Asphalt and Light Oils, the agency said.

Combined billings for the accounts were not disclosed. Saltgrass spent $1.1 million on advertising in 2003 and $800,000 through September 2004, according to Nielsen Monitor-Plus. Citgo spent $400,000 in 2003 and $600,000 through September 2004, according to Nielsen.

SMG said it teamed with Winnercomm, a Tulsa, Okla.-based agency, on the Citgo pitch against four other shops. SMG and Winnercomm will partner on the account to develop a business-to-business brand strategy for Citgo, the companies said. The duties on the account include strategic media planning and buying for all of the client’s products.

The Saltgrass account is the second awarded to SMG from Landry’s Restaurant Inc. of Houston, according to SMG chief executive Bob Nichol. The agency also handles media for Joe’s Crab Shack. Saltgrass operates 28 locations throughout Texas, including Austin, Dallas, Houston and San Antonio.

“Being awarded a second account by Landry’s Restaurant Inc. speaks volumes to the caliber of product results we deliver at SMG,” Nichol said.

Dallas-based SMG is a wholly owned subsidiary of One Square Inc., an advertising holding company that also owns ad agencies Square One here and Valentine Radford in Kansas City. SMG said it would place more than $125 million in media in 2004 for clients including Dillard’s Department Stores, RH Donnelley Yellow Pages, Cargill and The Parking Spot.