Salt Lake City Bound

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Red Hat looked west for its new agency, hiring Euro RSCG/DSW Partners.
A spokesperson for Red Hat, a developer of Linux-based operating system software, said the media budget will be at least $10 million. It could go as high as $50 million.
“Working with someone who can change the whole computer industry is not something we are unfamiliar with,” said Jon White, partner at the Salt Lake City agency.
“DSW was founded with the Novell account before anybody knew what a LAN was,” White said.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in