Salomon Snow Readies Diverse Campaigns

ATLANTA Salomon Snow is poised to launch advertising efforts for clients Chef Steve’s Carried Away Cuisine and PuppySmarts. Both companies recently chose the shop based on referrals, the Hollywood, Fla., agency said.

Chef Steve’s celebrated its grand opening in March. The Weston, Fla.-based client offers gourmet meals, healthy ingredients, culinary events and cooking classes. According to Salomon Snow, its work targets residents of the Weston area and consists of Web site development, in-store signage and a corporate identity campaign. Local and regional print and radio advertising breaks later this summer, sources said.

PuppySmarts is a Phoenix company that offers dog-training lessons on VHS videocassettes, DVDs and CDs. The agency said it is designing packaging for the training materials. The series of lessons will be featured on select Internet sites and promoted at retail locations and dog shows. Point-of-purchase displays will be placed in stores.

Campaign budgets were undisclosed.