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One of the least-loved Super Bowl advertisers from this year won’t be back for next year’s game.
Salesgenie.com, a provider of online solutions for sales effectiveness management, will skip Super Bowl XLIII on Feb. 1. 2009. “We decided not to pursue it this year,” said company rep Kelly Loontjer.
Loontjer said the firm, which advertised during the game in 2007 and 2008, was happy with the return on investment, but decided to focus its ad spend elsewhere.
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