Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Duffy & Shanley employs the theme “Banking with you in mind” in its first campaign for Salem Five Cents Savings Bank.
The campaign aims to bring Salem Five’s direct-banking Web site and its insurance and brokerage services under one corporate umbrella. It also promotes the level of service that goes along with the bank’s various offerings.
“It offers all of the financial services you’d expect from a large bank, coupled with the human qualities people like,” said D&S chief creative Peter Marcionetti, who handled the art direction.
Spending is estimated in the low seven figures.
Based in Salem, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in