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Public broadcasting will target an underserved audience with the Spanish-language network V-me TV, which launches March 5.
Like PBS, the network will not contain advertising. The shows will be underwritten by corporate sponsors, presenting an opportunity for companies that want to “align with the integrity and credibility of the brand,” said Carmen DiRienzo, president of the New York-based V-me (pronounced “veh-meh”).
DiRienzo said V-me would be approaching companies and foundations that have invested in public broadcasting before and others that have a particular interest in reaching the broad Hispanic market.
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