Sagon-Phior Lands Los Angeles’ Omni In California Contest

The Omni Los Angeles Hotel & Centre here has selected Sagon-Phior Group as its agency of record, following a review of several Southern California shops.

Other finalists included Lois/EJL and The Miller Group, both in Los Angeles, sources said. The Sherman Oaks, Calif., agency plans to launch an extensive ad and direct mail campaign in the U.S. targeting travel trade, meetings and incentives and general consumer publications. Account billings are undisclosed.

‘We’re in the middle of putting together the media plan,’ said agency principal Glenn Sagon. The shop’s previous hotel experience includes completing projects for the Westin Bonaventure in Los Angeles. The campaign will highlight the Omni’s downtown location, restaurants and meeting facilities.–Angela Dawson

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