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DETROIT-The safety features on the redesigned Ford Taurus are highlighted in a national campaign from J. Walter Thompson that breaks New Year’s Day.
The ads will be completed later this month, when the National Highway Traffic Safety Administration is expected to give the 2000 Taurus a five-star rating.
The ads from the Detroit agency will focus on how the Taurus reacts to consumers, their families and specific driving conditions. It includes one 60-second TV spot and two 30-second spots that will air nationally and in spot TV.
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