SABMiller Pumps Up MEC's Role

NEW YORK Brewing company SABMiller has appointed WPP Group’s Mediaedge:cia as its communications planning shop, the client has confirmed.

The agency will work with client brands around the world and the various lead shops assigned to them on an “as needed” basis, the client said. MEC has done project work with Miller on communications planning for about a year on brands in the U.S., South Africa, the U.K., Asia and Latin America. The American brands included Milwaukee’s Best and Miller Lite.

Miller’s