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When the Saatchi & Saatchi creative team working on a PSA campaign to support a Martin Luther King Jr. memorial went on the hunt for filming locations, nearly 20 restaurants and fitness centers in New York and Los Angeles turned them down.
Valentino, a Santa Monica, Calif., restaurant, and an employee gym at the Los Angeles Water Authority agreed to let the team film at their sites. A Saatchi rep declined to name which businesses turned the team away.
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