Saatchi's Integrated Pitch Lures $60 Mil. Account

Saatchi & Saatchi here has landed creative and media duties for Prism Communication Services, a New York Internet-service provider that offers simultaneous voice and data connections via existing phone lines. Billings are estimated at $60 million.
Saatchi bested two other finalists–Dallas-based incumbent The Richards Group and an undisclosed other–for the business, according to the client. In addition to traditional advertising, Saatchi will provide Web ads and direct marketing via affiliates Darwin Digital and Lieber Levett Koenig Farese Babcock, respectively.
Media duties will be handled by an outside media buyer, since Saatchi’s media arm, Zenith Media Services, handles rival Bell Atlantic.