Saatchi's Ads Dissect Olympic Spirit

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NEW YORK Christopher Reeve, Nelson Mandela and Kofi Annan are among the iconic figures who serve as brand ambassadors in Saatchi & Saatchi’s first work for the International Olympic Committee, a global splash for this summer’s Olympic Games in Athens.

Four TV spots were sent last week to networks around the world that will air the Games, which begin Aug. 13. A fifth spot, featuring Annan, the United Nations secretary general, will be shot in New York this week.

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