Saatchi Vet Co-founds Youth Marketing Firm

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LOS ANGELES Mark Bilfield, former business development director at Saatchi & Saatchi, has teamed with two marketing executives to form youth marketing firm Zim [Squared].

The company, which will target the K-12 and college audiences, is comprised of Bilfield; equity partner Jeremy Weiner, who previously founded Cover-It, a company that offered products like book covers and bookmarks, as well as market research and sampling; and David Sica, formerly vice president of operations for Primedia’s in-school marketing division.

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